Why now is the time to invest in content
In the early years of Jet Social, I focussed quite heavily on our content marketing and it worked well but once I established the business and was getting more work from word of mouth, I let it fall by the wayside. When I began the process of rebranding and giving the website a fresh new look, I knew regular, helpful content would play a big part in Jet Social’s ongoing strategy. But the current global situation made me realise how important it is to start doing that right away.