Why now is the time to invest in content
Content Strategy Jess Shanahan Content Strategy Jess Shanahan

Why now is the time to invest in content

In the early years of Jet Social, I focussed quite heavily on our content marketing and it worked well but once I established the business and was getting more work from word of mouth, I let it fall by the wayside. When I began the process of rebranding and giving the website a fresh new look, I knew regular, helpful content would play a big part in Jet Social’s ongoing strategy. But the current global situation made me realise how important it is to start doing that right away.

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