B2B Content that supports your buyer journey.
You might know what problem your software solves for a customer but you’ll soon get stuck if you’re not communicating that transformation in the right way.
This is why content strategy should be an integral part of your marketing plan. At Jet Social, we understand how to get and retain customers for business software products. Whether you’re looking to create content to support the buyer journey, want to define your messaging for a PR campaign, or want to position your brand as an expert source, we can help make it happen.
The buyer journey
Awareness.
Helping customers understand that you are the expert and your software can provide them with the exact thing they need to solve their problems.
Engagement.
Content that makes the customer want to get involved. From actionable advice through to content that helps them solve a problem.
Decision.
This stage is all about making the customer choose you when they’re ready to buy. You’re now front-and-centre as we show them exactly what your software can do.
start telling your story today.
Our Work
Strategies for Kubernetes Cost Reduction
An article on reducing AWS Kubernetes costs using rightsizing, autoscaling, and Intel Granulate’s optimisation tools.
How Businesses win with Digital Experience
This ghostwritten piece explores how B2B businesses can get ahead with a personalised digital experience for their customers.
Self-Service BI: Semantic Layer + Databricks
A technical piece ghostwritten for AtScale on using its semantic layer with Databricks to deliver self-service business intelligence at scale.
The most concerning cyber attacks
Based on a recent Egress report, this article looks at the most concerning cyber attacks experts have seen this year.
can we learn about quality from F1?
An in-depth article for quality management solution providers ETQ about the lessons we can learn about quality from high-end motorsport.
Why we must reclaim the future
Looking at a new project from invoice-financing platform Crowdz. The Reclaim the Future project hopes to accelerate economic recovery around the world.