How to Use Data in Brand Storytelling
A piece by Jess Shanahan written for Forbes Councils on how brands can use data to tell compelling stories.
How to use data to showcase your expertise
How can thought leaders leverage data to enhance credibility and demonstrate expertise? Here's what you need to know
How to Measure the Value of Your Content Marketing
Content marketing is powerful, but without a clear strategy and a way of measuring impact, that power may remain untapped. Here are some ways to measure your B2B content marketing efforts.
Why you should create long-form automotive content (and how to do it)
Long-form guides, ebooks, and whitepapers play a vital role in any automotive content strategy. Read on to find out why you should create these cornerstone pieces — as well as how to create them.
How to make customers feel like they’re part of something
We spoke to Shami Kalra, founder of Omologato — a watch brand with a die-hard following. Creating this sense of community and belonging is so important when it comes to repeat business and referrals.
How to present an authentic brand voice
Your brand's voice shapes the image you portray as a business – it’s made up of your personality, your mission and your core values, as well as social awareness and continual integrity. This voice must be consistent, and the tone is what conveys your intention without taking away or profiteering from the values you hold.
The biggest threat to car dealers right now
The world is changing and everyone is getting used to buying online, whether it’s a loo roll subscription service, buttons that auto-order stationery, or browsing for a new vehicle. Car dealers that once relied on the foot traffic of browsers are now seeing a drop in people walking through their doors, and that’s before COVID-19 hit, putting dealers even more at risk.
Why now is the time to invest in content
In the early years of Jet Social, I focussed quite heavily on our content marketing and it worked well but once I established the business and was getting more work from word of mouth, I let it fall by the wayside. When I began the process of rebranding and giving the website a fresh new look, I knew regular, helpful content would play a big part in Jet Social’s ongoing strategy. But the current global situation made me realise how important it is to start doing that right away.