How to Measure the Value of Your Content Marketing
Content marketing is powerful, but without a clear strategy and a way of measuring impact, that power may remain untapped. Here are some ways to measure your B2B content marketing efforts.
Why you should create long-form automotive content (and how to do it)
Long-form guides, ebooks, and whitepapers play a vital role in any automotive content strategy. Read on to find out why you should create these cornerstone pieces — as well as how to create them.
The biggest threat to car dealers right now
The world is changing and everyone is getting used to buying online, whether it’s a loo roll subscription service, buttons that auto-order stationery, or browsing for a new vehicle. Car dealers that once relied on the foot traffic of browsers are now seeing a drop in people walking through their doors, and that’s before COVID-19 hit, putting dealers even more at risk.
Why now is the time to invest in content
In the early years of Jet Social, I focussed quite heavily on our content marketing and it worked well but once I established the business and was getting more work from word of mouth, I let it fall by the wayside. When I began the process of rebranding and giving the website a fresh new look, I knew regular, helpful content would play a big part in Jet Social’s ongoing strategy. But the current global situation made me realise how important it is to start doing that right away.