Content that establishes you as the expert.
The Buyer Journey
Awareness.
Helping both resellers and office managers understand that you are the expert and your products are exactly what they need.
Engagement.
Content that makes the customer want to get involved. From actionable advice through to content that helps them solve a problem.
Decision.
This stage is all about making the customer choose you when they’re ready to buy. You’re now front-and-centre as we show them exactly what you can do.
The Team
Nell Walker
Business Editor
Nell Walker is a Norwich-based writer, journalist and editor. She has been heavily involved with content writing and publishing since 2004. Since 2015 she has filled – and thrived in – several editor and senior editor-level positions, planning full magazines, writing engaging copy for both B2B and B2C audiences, interviewing key industry figures, organising events, and spearheading marketing campaigns.
Jess Shanahan
Founder
With more than 15-years experience as a content strategist and writer, Jess founded Jet Social in 2012 to provide content services that support buyer journeys. Alongside high-level content and brand strategy for businesses in a wide range of industries, she’s a business journalist and motorsport industry entrepreneur. This gives her a wider perspective on what businesses need from content marketing to help hit their goals.
Our Work
How Real-Time Data Helps retailers
A piece written for Epicor’s content hub The Shopfloor all about how real-time data can be useful to businesses adapt to the current global situation.
2020 Distributor’s Perspective
An article for Dealer Support looking at market trends in 2020, what’s driving them, and how distributors are responding.
Ricoh moves to the 3D print world
An interview with Peter Williams of Ricoh Europe about how the company has expanded into the 3D print world and beyond.
Uber APAC: Maximum Impact
Head of strategic sourcing and supply chain at Uber APAC Brish Bhan Vaidya discusses why procurement is even more important than you think.
Nell Walker talks Women in leadership
Our business editor Nell Walker talks about women in leadership and a drive towards equal opportunities across all industries.
Leveraging high-demand items
It’s important to understand exactly what your customers need, as those needs are ever-changing. This article explores those changes.
